Solutions that put people first.

Travel Behavior Forecasting

Forecasting travel behavior isn’t guesswork—it combines knowledge of current travel patterns with advanced tools, data, software, and the latest research to anticipate future travel needs. We help partners select methods and tools that fit their goals, timelines, and community priorities. We turn complex evaluations of transportation systems into clear insights that help make better decisions.

Our Expertise

Clients are coming to us to:

• Forecast Travel Behavior: Develop defensible travel behavior forecasts to analyze transportation impacts using transparent methods following industry standard practices.
• Enhance Existing Tools: Improve existing tools to reflect current travel trends and incorporate uncertainties. We help future-proof tools, making them ready to answer emerging questions—such as how ride-hailing services might evolve or how self-driving vehicles could fundamentally change travel patterns.
• Build New Tools: Create new forecasting tools based on the latest data and research to address gaps in existing resources.
• Recommend Improvements: Provide peer reviews and practical recommendations for improving forecasting tools. This includes making tools more accurate when analyzing metrics such as vehicle miles traveled (VMT), equity outcomes, and the effects of policy changes.
• Quick Scenario Testing: Use rapid, efficient methods to quickly test scenarios, helping shape projects before deeper analyses are conducted.

Why We’re Trusted

We’re recognized leaders in travel behavior forecasting and trusted by public agencies, institutions, and private clients because we:

• Objectively Assess Models: We evaluate models for accuracy, practicality, and sensitivity using industry standard suggested practices from organizations like FHWA, the Transportation Research Board (TRB), and state DOTs.
• Stay Ahead of Trends: We continuously advance forecasting methods through ongoing research, helping clients prepare for new travel behaviors and technologies.
• Advise on Policy Guidance: We help public agencies develop guidance aligned with their goals. For example, we’ve assisted CALCOG, Caltrans, WSDOT, ODOT, and multiple cities and counties in developing guidance for VMT analyses under numerous local and state laws, including California’s Senate Bill 743.
• Actively Contribute to the Industry: We regularly share our expertise at important industry conferences and contribute to leading professional committees for groups like APA, ITE, and TRB.

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