The San Diego Association of Governments (SANDAG) is taking clear steps toward a future with zero traffic deaths and serious injuries—aligning with the growing national movement and tailoring it to their local context. Their Vision Zero Action Plan lays out practical, coordinated strategies to make streets safer for everyone.
It was great to support their team in shaping the plan’s structure and story, helping visually communicate priorities and chart a clear path for action. Explore more on Behance.
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A Unified Framework for Roadway Safety
How can transportation professionals determine which safety strategies to prioritize? The Unified Framework for Safe System Implementation brings decades of safety research together to help agencies make more informed decisions. By connecting exposure, severity, and crash likelihood to different roadway contexts, the framework offers a practical way to prioritize strategies across planning, policy, design, and operations.
Meeting the Deadline Isn’t the Same as Solving the Problem
New state requirements are changing how cities approach truck route planning, but meeting a deadline doesn’t necessarily resolve conflicts between freight movement and neighborhood needs. See how Jurupa Valley used truck data, community input, and clear evaluation criteria to rethink its truck network, meet California’s AB 98 requirements, and reduce truck traffic exposure in sensitive areas.
Cathleen Sullivan Joins Fehr & Peers
Our new Principal Cathleen Sullivan brings a practical, people-centered approach to transit and multimodal planning, helping Bay Area agencies turn complex ideas into progress.




