Petaluma Office
Geoff Rubendall
North Bay Lead
Traffic Engineering Design, Active Transportation, Complete Streets
PE, TE
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Ian Barnes
North Bay Planning Lead
Forecasting, Operations, TDM, Land Use, Master Planning
PE
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Additional Contributors
Bob Grandy
Master Planning, Land Use, Transit
TE
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Meghan Mitman
Bay Area Principal-in-Charge
Safety, Active Transportation, Complete Streets
AICP, RSP1
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Matt Goyne
Land Use, CEQA, VMT/SB743, Master Planning
PE
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Ashlee Takushi
Transportation Planning & Land Use
EIT
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Julie Morgan
Operations Director
Land Use, CEQA, VMT/SB743, Master Planning
AICP
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Our Local Contributions
Travel Behavior Analysis
Sonoma, Napa, and Marin Countywide Travel Behavior Studies
Using Big Data and regional travel demand modeling to help each county’s transportation authority better understand regional travel patterns to inform future decision making.
Transportation Engineering
San Rafael Intersection Improvements
Developing concepts and construction documents (PS&E) for improved intersection crossings, including rectagular rapid flashing beacons (RRFBs), and other quick-build improvements.
Active Transportation
Petaluma Active Transportation Plan
Working with City staff to develop policies and programs to improve infrastructure to make bicycling and walking more comfortable and encourage more wide-spread use.
Land Use & Transportation
Calistoga Yellow Rose Ranch Traffic Study
Supporting the City of Calistoga in updating their previous transportation impact analysis (TIA) report based on a changes in development patterns and requirements of SB 743 legislation.
Transportation Equity
Canal Community-Based Transportation Plan
Partnering with the City and community of San Rafael to listen and understand transportation needs to develop programs and projects that better support populations that have been historically underserved or underrepresented.
California Senate Bill 743
Petaluma SB 743 Preparedness & VMT Reduction Strategies
Working with City staff to develop policies and programs to improve infrastructure to make bicycling and walking more comfortable and encourage more wide-spread use.
140 Keller Street
Petaluma, CA 94952
(707) 582-0039
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Explore More
Berkely Vision Zero Action Plan
Berkeley’s Vision Zero Action Plan lays out a strategy to eliminate serious and fatal traffic crashes by 2028, using a data-driven, equity-focused approach to improve safety on the city’s highest-risk streets.
VMT Factors Specific to California Senate Bill 743
Traditional traffic models often miss current travel patterns. Our new method uses recent data to better estimate how much people drive, helping with SB 743 compliance.
SB 743 Overview
This overview details the advantages of using location-based services (LBS) data over traditional travel demand models, outlines the methodology for calculating VMT, and offers definitions for key metrics segmented by trip purpose and residence classification.










