
Petaluma Office
Geoff Rubendall
North Bay Lead
Traffic Engineering Design, Active Transportation, Complete Streets
PE, TE
Email Me
Ian Barnes
North Bay Planning Lead
Forecasting, Operations, TDM, Land Use, Master Planning
PE
Email Me
Additional Contributors
Bob Grandy
Master Planning, Land Use, Transit
TE
Email Me
Meghan Mitman
Bay Area Principal-in-Charge
Safety, Active Transportation, Complete Streets
AICP, RSP1
Email Me
Matt Goyne
Land Use, CEQA, VMT/SB743, Master Planning
PE
Email Me
Ashlee Takushi
Transportation Planning & Land Use
EIT
Email Me
Julie Morgan
Operations Director
Land Use, CEQA, VMT/SB743, Master Planning
AICP
Email Me
Our Local Contributions
Travel Behavior Analysis
Sonoma, Napa, and Marin Countywide Travel Behavior Studies
Using Big Data and regional travel demand modeling to help each county’s transportation authority better understand regional travel patterns to inform future decision making.
Transportation Engineering
San Rafael Intersection Improvements
Developing concepts and construction documents (PS&E) for improved intersection crossings, including rectagular rapid flashing beacons (RRFBs), and other quick-build improvements.
Active Transportation
Petaluma Active Transportation Plan
Working with City staff to develop policies and programs to improve infrastructure to make bicycling and walking more comfortable and encourage more wide-spread use.
Land Use & Transportation
Calistoga Yellow Rose Ranch Traffic Study
Supporting the City of Calistoga in updating their previous transportation impact analysis (TIA) report based on a changes in development patterns and requirements of SB 743 legislation.
Transportation Equity
Canal Community-Based Transportation Plan
Partnering with the City and community of San Rafael to listen and understand transportation needs to develop programs and projects that better support populations that have been historically underserved or underrepresented.
California Senate Bill 743
Petaluma SB 743 Preparedness & VMT Reduction Strategies
Working with City staff to develop policies and programs to improve infrastructure to make bicycling and walking more comfortable and encourage more wide-spread use.
140 Keller Street
Petaluma, CA 94952
(707) 582-0039
share this article
Explore More
Join Us at ITE Western 2025 | June 29-July 2
We are looking forward to joining peers across the region at the 2025 ITE Western District Annual Meeting to share ideas, practical tools, and approaches that support safer, more inclusive transportation systems.
Mobility Hubs for Everyone
We partnered with the City of Shoreline to bring shared-use mobility hubs to life through visual storytelling—making sustainable, people-first travel easier to understand, support, and implement.
Celebrating 40 Years of Moving Communities Forward
In 1985, Juergen Fehr and Jack Peers set out to build a different kind of transportation consulting firm—one that empowered its people and focused on improving communities through innovation and creativity.