Designing for a Bold Vision: Vision Zero

March 25, 2025 • 1 minute read
Woman lifting bicycle into a train as she boards

Designing for a Bold Vision: Vision Zero

March 25, 2025 • 1 minute read

The San Diego Association of Governments (SANDAG) is taking clear steps toward a future with zero traffic deaths and serious injuries—aligning with the growing national movement and tailoring it to their local context. Their Vision Zero Action Plan lays out practical, coordinated strategies to make streets safer for everyone.

It was great to support their team in shaping the plan’s structure and story, helping visually communicate priorities and chart a clear path for action. Explore more on Behance.

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Core Elements for Vision Zero Communities

Core Elements for Vision Zero Communities

Vision Zero emphasizes a Safe Systems approach, which acknowledges that people make mistakes, and focuses on influencing system-wide practices, policies, and designs to lessen the severity of crashes.