The San Diego Association of Governments (SANDAG) is taking clear steps toward a future with zero traffic deaths and serious injuries—aligning with the growing national movement and tailoring it to their local context. Their Vision Zero Action Plan lays out practical, coordinated strategies to make streets safer for everyone.
It was great to support their team in shaping the plan’s structure and story, helping visually communicate priorities and chart a clear path for action. Explore more on Behance.
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Berkely Vision Zero Action Plan
Berkeley’s Vision Zero Action Plan lays out a strategy to eliminate serious and fatal traffic crashes by 2028, using a data-driven, equity-focused approach to improve safety on the city’s highest-risk streets.
VMT Factors Specific to California Senate Bill 743
Traditional traffic models often miss current travel patterns. Our new method uses recent data to better estimate how much people drive, helping with SB 743 compliance.
SB 743 Overview
This overview details the advantages of using location-based services (LBS) data over traditional travel demand models, outlines the methodology for calculating VMT, and offers definitions for key metrics segmented by trip purpose and residence classification.




