New Office in Sonoma County

New Office in Sonoma County

Fehr & Peers has served the Bay Area since our founding in 1985, and has a long tradition of expanding to match the needs of our clients. In addition to our thriving offices in San Francisco, Walnut Creek, Oakland and San Jose, Fehr & Peers is proud to announce the opening of our Petaluma office space! As we continue in our dedication to serving the North Bay and North Coast region by providing innovative transportation solutions that improve communities, our Petaluma location will allow us to better support our existing and future clients throughout Sonoma, Napa, Marin, Mendocino and Lake Counties. We look forward to calling Petaluma home!

Petaluma Office

   415.426.2522

Geoff Rubendall, PE, TE

North Bay Lead | Traffic Engineering Design, Active Transportation, Complete Streets

Geoff has over 16 years of experience spanning the spectrum of Fehr & Peers’ planning and engineering capabilities — from traffic operations and safety analyses to multimodal/ complete streets design to preparation of construction documents. Geoff believes that considering a combination of safety, equity, and local context for every project is critical to improving access and circulation for all travelers within a community. Geoff currently leads Fehr & Peers’ Engineering Discipline Group, a group of internal staff passionate about expanding engineering knowledge and expertise and evolving the state-of-the-practice.

   925.357.3388

Ian Barnes, PE

North Bay Planning Lead | Forecasting, Operations, TDM, Land Use, Master Planning

Ian Barnes, a native of Sonoma County, is a Senior Associate with over 10 years of experience in multimodal planning and operations analysis. His work covers a broad spectrum of settings and project types in the North Bay, Bay Area and Northern California. His research interests include Transportation Demand Management strategy effectiveness, transportation funding applications and strategies, and using Big Data to assist in the evaluation of vehicle-miles traveled (VMT) for General Plans and complex land use projects. Ian also serves as one of Fehr & Peers’ leaders in traffic operations analysis, with expertise in Synchro, SimTraffic, Vistro, Visum and Vissim, including the development of 3D models and videos for public display purposes.

Additional Contributors

Bob Grandy, TE

North Bay Principal-in-Charge | Master Planning, Land Use, Transit

Bob is a North Bay resident with 35 years of experience developing and managing transportation planning efforts. Key North Bay projects include the recently approved General Plan Update, Downtown Precise Plan, TIA Guidelines, and Fee Update Study for San Rafael; recently launched work on the Petaluma General Plan and ATP; the Marin County Travel Safety Plan; the Healdsburg Avenue Complete Street Plan; the St. Helena General Plan EIR; CBTPs for Marin City and Novato; and the Broadway District Specific Plan and EIR for American Canyon.

Meghan Mitman, AICP, RSP1

Bay Area Principal-in-Charge | Safety, Active Transportation, Complete Streets

Meghan specializes in multimodal safety policy and planning, active transportation planning and design, transportation demand management, and curbside management with more than 19 years of experience. In addition to her project work, she frequently teaches training courses for local, state, and federal clients. She has served on numerous national research panels and advisory committees and has authored journal articles and national guidance documents for NCHRP, ITE, and FHWA. Meghan is the current Chair of the ITE Safety Council, the founding chair of the ITE Complete Streets Council, and a member of the TRB Pedestrians Committee.

Matt Goyne, PE

Senior Market Leader | Land Use, CEQA, VMT/SB743, Master Planning

Matt oversees a wide range of projects at the nexus of land use and transportation planning in Petaluma and throughout Marin County. Matt has led transportation studies in Petaluma for over a decade and recently helped the city transition to vehicle miles traveled in support the City’s goals to reduce driving and emissions in the adopted Climate Emergency Framework. Matt recognizes that the public is the ultimate client for all our work, and therefore works collaboratively with our private and public-sector clients to create an inclusive workflow with clear recommendations.

Ashlee Takushi, EIT

Project Manager | Transportation Planning & Land Use

Ashlee is a transportation engineer with experience in traffic operations, active transportation planning, and citywide safety planning. She is committed to working closely with local agencies to develop community driven solutions that improves safety for all users. Ashlee has worked in communities throughout the North Bay, including Calistoga, St. Helena, Rohnert Park, and Sonoma.

Julie Morgan, AICP

Operations Director | Land Use, CEQA, VMT/SB743, Master Planning

Julie is a Principal with a broad transportation planning practice in the Bay Area, including travel demand forecasting, General Plans and Specific Plans, and transportation impact fee nexus studies. Recently, she has worked hands-on with many local cities and counties, including several in the North Bay, to help them implement SB743 by developing VMT analysis methods, tools, and thresholds that make sense for each agency’s local context.  

Where you can find us.

140 Keller Street 
Petaluma, CA 94952


Our Local Contributions

Travel Behavior Analysis

Sonoma, Napa, and Marin Countywide Travel Behavior Studies
Using Big Data and regional travel demand modeling to help each county’s transportation authority better understand regional travel patterns to inform future decision making.

Transportation Engineering

San Rafael Intersection Improvements
Developing concepts and construction documents (PS&E) for improved intersection crossings, including rectagular rapid flashing beacons (RRFBs), and other quick-build improvements.

Active Transportation

Petaluma Active Transportation Plan
Working with City staff to develop policies and programs to improve infrastructure to make bicycling and walking more comfortable and encourage more wide-spread use.

Land Use & Transportation

Calistoga Yellow Rose Ranch Traffic Study
Supporting the City of Calistoga in updating their previous transportation impact analysis (TIA) report based on a changes in development patterns and requirements of SB 743 legislation.

Transportation Equity

Canal Community-Based Transportation Plan
Partnering with the City and community of San Rafael to listen and understand transportation needs to develop programs and projects that better support populations that have been historically underserved or underrepresented.

California Senate Bill 743

Petaluma SB 743 Preparedness & VMT Reduction Strategies
Working with City staff to develop policies and programs to comply with SB 743 and reduce vehicle miles traveled and their impacts.