Fehr & Peers has served the Bay Area since our founding in 1985, and has a long tradition of expanding to match the needs of our clients. In addition to our thriving offices in San Francisco, Walnut Creek, Oakland and San Jose, Fehr & Peers is proud to announce the opening of our Petaluma office space! As we continue in our dedication to serving the North Bay and North Coast region by providing innovative transportation solutions that improve communities, our Petaluma location will allow us to better support our existing and future clients throughout Sonoma, Napa, Marin, Mendocino and Lake Counties. We look forward to calling Petaluma home!
Geoff Rubendall, PE, TE
North Bay Lead | Traffic Engineering Design, Active Transportation, Complete Streets
Geoff has over 16 years of experience spanning the spectrum of Fehr & Peers’ planning and engineering capabilities — from traffic operations and safety analyses to multimodal/ complete streets design to preparation of construction documents. Geoff believes that considering a combination of safety, equity, and local context for every project is critical to improving access and circulation for all travelers within a community. Geoff currently leads Fehr & Peers’ Engineering Discipline Group, a group of internal staff passionate about expanding engineering knowledge and expertise and evolving the state-of-the-practice.
Ian Barnes, PE
Ian Barnes, a native of Sonoma County, is a Senior Associate with over 10 years of experience in multimodal planning and operations analysis. His work covers a broad spectrum of settings and project types in the North Bay, Bay Area and Northern California. His research interests include Transportation Demand Management strategy effectiveness, transportation funding applications and strategies, and using Big Data to assist in the evaluation of vehicle-miles traveled (VMT) for General Plans and complex land use projects. Ian also serves as one of Fehr & Peers’ leaders in traffic operations analysis, with expertise in Synchro, SimTraffic, Vistro, Visum and Vissim, including the development of 3D models and videos for public display purposes.
Bob Grandy, TE
North Bay Principal-in-Charge | Master Planning, Land Use, Transit
Bob is a North Bay resident with 35 years of experience developing and managing transportation planning efforts. Key North Bay projects include the recently approved General Plan Update, Downtown Precise Plan, TIA Guidelines, and Fee Update Study for San Rafael; recently launched work on the Petaluma General Plan and ATP; the Marin County Travel Safety Plan; the Healdsburg Avenue Complete Street Plan; the St. Helena General Plan EIR; CBTPs for Marin City and Novato; and the Broadway District Specific Plan and EIR for American Canyon.
Meghan Mitman, AICP, RSP1
Bay Area Principal-in-Charge | Safety, Active Transportation, Complete Streets
Meghan specializes in multimodal safety policy and planning, active transportation planning and design, transportation demand management, and curbside management with more than 19 years of experience. In addition to her project work, she frequently teaches training courses for local, state, and federal clients. She has served on numerous national research panels and advisory committees and has authored journal articles and national guidance documents for NCHRP, ITE, and FHWA. Meghan is the current Chair of the ITE Safety Council, the founding chair of the ITE Complete Streets Council, and a member of the TRB Pedestrians Committee.
Kevin Johnson, AICP
Senior Associate | Travel Demand Forecasting, Travel Behavior, Logistics
Kevin has 15 years of experience in transportation planning with Fehr & Peers. He has managed and provided technical oversight for various model development projects, traffic studies, highway operations projects, travel behavior studies leveraging mobile device data, logistics studies, and multimodal transportation planning projects. Over the past year Kevin has worked with logistic companies and combined his travel behavior and travel modeling experience to help his clients better understand the trip making and travel behavior of logistics facilities. He then used that data to develop quick-response modeling tools to aide with site selection and infrastructure improvement planning.
Matt Goyne, PE
Senior Market Leader | Land Use, CEQA, VMT/SB743, Master Planning
Matt oversees a wide range of projects at the nexus of land use and transportation planning in Petaluma and throughout Marin County. Matt has led transportation studies in Petaluma for over a decade and recently helped the city transition to vehicle miles traveled in support the City’s goals to reduce driving and emissions in the adopted Climate Emergency Framework. Matt recognizes that the public is the ultimate client for all our work, and therefore works collaboratively with our private and public-sector clients to create an inclusive workflow with clear recommendations.
Ashlee Takushi, EIT
Project Manager | Transportation Planning & Land Use
Ashlee is a transportation engineer with experience in traffic operations, active transportation planning, and citywide safety planning. She is committed to working closely with local agencies to develop community driven solutions that improves safety for all users. Ashlee has worked in communities throughout the North Bay, including Calistoga, St. Helena, Rohnert Park, and Sonoma.
Mike Hawkins, PE, TE
Senior Project Manager | Land Use & Operations
Mike is a transportation engineer/planner with 10 years of experience developing effective transportation solutions for projects throughout the North Bay and the rest of the Bay Area. Mike has served as project manager on a wide variety of projects, from large-scale transportation impact studies to transportation demand management studies that focus on creative ways to reduce vehicle miles traveled. Mike also worked as seconded staff performing the duties of the traffic engineer for Napa County.
Julie Morgan, AICP
Operations Director | Land Use, CEQA, VMT/SB743, Master Planning
Julie is a Principal with a broad transportation planning practice in the Bay Area, including travel demand forecasting, General Plans and Specific Plans, and transportation impact fee nexus studies. Recently, she has worked hands-on with many local cities and counties, including several in the North Bay, to help them implement SB743 by developing VMT analysis methods, tools, and thresholds that make sense for each agency’s local context.
Where you can find us.
140 Keller Street
Petaluma, CA 94952
Our Local Contributions
Sonoma, Napa, and Marin Countywide Travel Behavior Studies
Using Big Data and regional travel demand modeling to help each county’s transportation authority better understand regional travel patterns to inform future decision making.
San Rafael Intersection Improvements
Developing concepts and construction documents (PS&E) for improved intersection crossings, including rectagular rapid flashing beacons (RRFBs), and other quick-build improvements.
Petaluma Active Transportation Plan
Working with City staff to develop policies and programs to improve infrastructure to make bicycling and walking more comfortable and encourage more wide-spread use.
Calistoga Yellow Rose Ranch Traffic Study
Supporting the City of Calistoga in updating their previous transportation impact analysis (TIA) report based on a changes in development patterns and requirements of SB 743 legislation.
Canal Community-Based Transportation Plan
Partnering with the City and community of San Rafael to listen and understand transportation needs to develop programs and projects that better support populations that have been historically underserved or underrepresented.
Petaluma SB 743 Preparedness & VMT Reduction Strategies
Working with City staff to develop policies and programs to comply with SB 743 and reduce vehicle miles traveled and their impacts.