Effective collaboration with our partners is at the core of the Fehr & Peers philosophy that transportation solutions are best developed together. We are excited to share the Cincinnati Strategic Transit Study, which is the product of the Cincinnati Mobility Lab, an unprecedented partnership between municipal and regional agency partners and the transportation network company Uber. In our study, we consider the recent emergence of Uber and Lyft against the backdrop of over 50 years of steadily declining transit ridership in Cincinnati. We then provide recommendations for how on-demand and fixed route transit can best fit together to deliver a sustainable and prosperous future for the people of the Cincinnati region.
- Make it faster: Reinforce backbone service through service restructuring and bus-supportive infrastructure.
- Make it easier: Integrate fares and bundle mobility options to produce a seamless alternative to driving.
- Make it smarter: Make targeted investments in on-demand services in areas identified as being most responsive to this type of service.
What markets do auto, transit, and Uber serve?
Click on an image to see a series of travel flow maps that help show differences in travel patterns between auto, transit, and Uber, as well as comparative data on ridership between modes.
Auto
The thickness of the green lines shows the number of auto trips between sub-regional zones, and the size of the gray circles show number of trips within each zone. The CBD is not prominent. This demonstrates an archetypal auto trip pattern – mapping closely to the multi-polar nature of the regional job market, characterized by lots of travel within and between suburbs.
Transit
Blue lines show transit travel. We can see transit ridership is mostly in core corridors connecting the CBD, adjacent areas, and the west side (which is a predominately low-income area). These are the backbones where transit captures over 10% of the overall travel market. The patterns reflect the predominately hub and spoke nature of the current bus service.
Uber
Uber travel is shown in orange. Uber travel is fairly well-dispersed, but with clear concentrations around the east side (which is a predominately high-income area), the regional airport to the southwest, as well as a lot of general crosstown travel. Unlike auto travel, Uber and transit each present very location-specific concentrations.
Ridership Decline
Transit ridership in Cincinnati has been in steady decline for at least the last 50 years. Ridership per capita dropped from 35 in 1963 to 11 in 2017, a loss rate of over 1.2% a year. In this context, any loss attributable to TNCs appears to be minor.
Daily Trips
Between 2014 and 2018, Uber use in the Cincinnati region has grown from 0 to 10,000 trips per day, while the local and regional transit systems have seen decreases totaling 8,000. We also estimate that up to 1,300 of these 10,000 Uber trips may have switched from transit, according to an Uber rider survey conducted for the study.
Time of Week Variation
Transit ridership heavily outweighs Uber during the weekday daytime. For example, transit trips outnumber Uber 6:1 in the weekday PM peak period. However, the gap narrows during evening and weekends to 2:1 for weekday evenings and 1.25:1 on the weekend.
Reasons Cited for Shift to Uber
As part of the Uber rider survey, we asked why people shifted to Uber from another mode. Respondents could select more than one reason. Ease of use, cost-effectiveness, and lower wait and travel time were frequently cited reasons, particularly for those shifting from transit.
Explore the Study
We invite you to explore the study to learn more.
Chris Pangilinan, Head of Global Policy for Public Transportation Uber
Do you have questions or insights about the Cincinnati Strategic Transit Study or how on-demand transit can reinforce fixed route transit?
share this article
Explore More
2025 Staff Promotions
We’re excited to recognize our team members who were promoted in 2025. Thank you for all you do!
Join Us at ITE Western 2025 | June 29-July 2
We are looking forward to joining peers across the region at the 2025 ITE Western District Annual Meeting to share ideas, practical tools, and approaches that support safer, more inclusive transportation systems.
Post-COVID Pandemic National Travel Changes
America’s travel habits changed during COVID, and some of those changes have become permanent. The ITE Journal offers an updated look at these ongoing trends.