Vision Zero

A strategy to eliminate all traffic fatalities and severe injuries, while increasing
safe, healthy, and equitable mobility for all.

Fehr & Peers is a proud sponsor of the Vision Zero Network

What sets a Vision Zero City apart?

A mindset that acknowledges traffic deaths and injuries are preventable. This understanding allows cities to approach prioritizing projects differently – not only addressing current problems, but proactively targeting future safety concerns. Tackling the complex challenge of traffic safety requires reaching across multiple disciplines, working together to dig into data differently, and engaging the community.

Our City is interested in committing to Vision Zero.

What will the process look like?

Fehr & Peers has developed a process of critical steps to launching and maintaining a successful program, and we’re available to provide support and technical assistance along the way.

Commit to Multidisciplinary Engagement

to ensure the mindset and support necessary for successful implementation.

Build the Vision Zero Database

to integrate collision records with key environmental factors.

Develop the "High-Injury Network"

to identify target locations.

Analyze Descriptive Statistics & Identify Collision Profiles

to tell the story behind the collisions and assess future risk through predictive forecasting.

Match Countermeasures to Collision Profiles

to recommend specific improvements to treat distinct problems.

Prioritize Projects through Scenario Planning

to determine how to most effectively allocate resources.

Implement Priority Projects

through design, review, and funding; enhance with enforcement and education campaigns.

Evaluate Outcomes

to assess progress and refine process.

Our Experience

Helping cities implement their Vision Zero programs.

We’ve worked with the cities below to help them plan and implement their Vision Zero programs. We led a robust, data-driven effort to identify the leading causes of traffic injuries and match efficient and cost-effective engineering countermeasures to address the safety challenges. We also facilitated a scenario planning process with multi-agency stakeholders to develop a prioritized list of Vision Zero projects. See more about each of our projects below.

San Francisco, CA

Pedestrian Safety Prioritization: To meet the goal of eliminating pedestrian fatalities by 2024, set forth in San Francisco’s citywide Vision Zero initiative, Fehr & Peers helped complete a robust, data-driven process to define and prioritize a set of cost-effective pedestrian safety improvement projects.

The WalkFirst Pedestrian Safety Prioritization project is a first-of-its-kind initiative to improve pedestrian safety in San Francisco. Fehr & Peers partnered with a team of planners, engineers, and epidemiologists to better understand where and why pedestrian collisions occur on the city streets and to research the effectiveness and costs of various engineering measures proven to reduce pedestrian collisions. The WalkFirst Pedestrian Safety Prioritization effort brought together a multi-agency stakeholder steering committee, and through a series of interactive charrettes we built consensus around a preferred investment approach.

As a result, the project has provided the City with a road map of urgently needed pedestrian safety projects and a toolbox of measures that can be leveraged to reduce serious pedestrian injuries and fatalities. The data-driven capital planning process helped secure funding commitments from city decision-makers to implement prioritized pedestrian safety projects at 170 high-priority locations over five years, moving San Francisco closer to its policy objective of eliminating pedestrian fatalities under Vision Zero.

Click here to learn more about the pedestrian safety prioritization (Phase 2 of the City’s WalkFirst efforts).

Streetscape Prioritization: The proactive, data-driven approach to project development and prioritization created for the WalkFirst Pedestrian Safety Prioritization project is applicable to many types of active transportation efforts, across jurisdictions. Fehr & Peers recently partnered with the City of San Francisco’s Planning Department to apply the WalkFirst Pedestrian Safety Prioritization methodology to the prioritization of streetscape projects across the City.

The WalkFirst Streetscape Prioritization project aimed to prioritize improvements on the 133 miles of roadway that comprise the City’s Streetscape Street Network. The effort provided the City with a collaborative, technical strategy to identify its priorities on streetscape streets, rank its streetscape projects, and move those projects forward for funding.

The prioritized list of streetscape capital project locations will inform the City’s pursuit of specific funding sources focused on streetscape/public realm improvements for key walking (streetscape) streets. An actionable and vetted capital improvement list for streetscape enhancements will also improve inter-departmental coordination for plans and programs, which will enhance the City’s efficiency in implementing streetscape improvements.

Click here to learn more about the streetscape prioritization (Phase 3 of the City’s WalkFirst efforts).

Living Preview Highlights a Safer Taylor Street in San Francisco: Collaborating with the San Francisco Municipal Transportation Agency (SFMTA) and Community Based Organizations (CBOs), Fehr & Peers put on a one-day complete streets makeover on Taylor Street in San Francisco’s Tenderloin neighborhood. This and other similar safety-related projects are all key components of the SF Vision Zero Plan. Click here to read more about the project.


Bold Ideas Workshop 2017: The Vision Zero SF Bold Ideas Workshop in Fall 2017 was a day-long event that brought together more than 70 stakeholders from various city agencies, advocacy groups, and community organizations to discuss the City’s long-term strategies to achieve zero traffic fatalities.

The workshop was a direct response to feedback received from community stakeholders and advocates regarding the City’s Vision Zero Two-Year Action Strategy for 2017-2018. Many voiced the need for a longer strategy for achieving Vision Zero that goes beyond the scope of the time-limited actions slated for completion in the two-year action strategy. Recognizing that getting to zero traffic deaths on our streets requires fundamental shifts in street design, policy and culture, city staff worked to convene the workshop as a key first step in a larger discussion with the San Francisco community around longer-term, high-impact actions that could help the City realize Vision Zero.


Comprehensive Bicycle Crash Analysis: San Francisco set out to understand existing bicycle safety trends in the city to help staff prioritize capital investments that would move the city closer to its Vision Zero goal. Fehr & Peers collaborated with the city team, led by San Francisco Municipal Transportation Agency (SFMTA) and San Francisco Department of Public Health (SFDPH), to perform a comprehensive bicycle crash analysis and identify priority projects to include in the City’s 5-year Capital Improvement Program.

The team reviewed crash data from police reports and hospital records to identify key crash characteristics, as well as risk factors that contribute to these incidents. The findings were summarized in crash typologies that could be applied citywide to systemically and proactively target the greatest safety concerns. To determine the treatments that would best address the safety challenges identified in the crash typologies, Fehr & Peers developed a toolbox of bicycle safety engineering countermeasures and their effectiveness, implementation criteria, and applicability to San Francisco streets.

To help the city shape its investment in bicycle safety infrastructure, Fehr & Peers prepared investment strategy cut sheets that illustrate and evaluate potential approaches that incorporate the identified crash profiles and effective countermeasures. The investment strategies were presented to key city decision makers at a charrette, and through a robust discussion the group identified a preferred approach for near-term actions and long-term citywide bicycle safety programs.

As part of this project, Fehr & Peers also conducted case studies and documented best practices to inform the city’s approach to a bicycle injury trend analysis and development of a predictive crash model.



Los Angeles, CA

Developing a Vision Zero policy to eliminate traffic fatalities in the City of Los Angeles by 2025 is a core goal of Great Streets for Los Angeles, the Department of Transportation’s strategic plan. Fehr & Peers partnered with LADOT to apply a data-driven approach to reach Vision Zero. We conducted a technical analysis of the city’s roadway collisions and the primary factors that contribute to them, providing local decision-makers with crucial information to help them prioritize areas of the City with the most need for safety improvements. Fehr & Peers led interviews with peer agencies to gain insights into current best practices in technical collision analysis, countermeasure implementation, and project costing and funding. Findings from the review guided the development of collision profiles, which describe the most common and most deadly factors that influence severe and fatal collisions on city streets. We employed a rigorous statistical model, beyond what other cities currently use, to identify combinations of variables that together explain the presence of severe and fatal collisions. In collaboration with LADOT staff and stakeholders of the City of Los Angeles Vision Zero Task Force, Fehr & Peers identified an investment strategy to guide the City’s prioritization of Vision Zero projects and programs over the next five years. Click here to view the published Action Plan.

Conceptual Design & Community Outreach Support: LADOT enlisted Fehr & Peers to support the City’s first large-scale Vision Zero initiative to engage, inform, and listen to Angelenos about traffic safety concerns and ultimately redesign streets to save lives. Our team of planners and engineers provided a “second set of eyes” on the City’s proposed countermeasures to improve safety on 10 Vision Zero Priority Corridors, where disproportionate numbers of severe and fatal collisions occur. Our thorough review of the conceptual designs synthesized emerging best practices with LADOT standards, and our recommendations highlighted operational considerations, trade-offs between road users, and the benefits and drawbacks of project alternatives.

With the conceptual designs refined, Fehr & Peers next supported LADOT by translating these technical ideas into a suite of maps, display boards, renderings, and other outreach materials. Our team of visual communicators takes great interest in breaking technical concepts into succinct graphics and presentation materials. Furthermore, we understand that a successful outreach strategy hinges on intuitive, polished visuals that structure the discussion; provide opportunities to inform and listen; and, most importantly, are crafted with the viewer in mind.

Finally, Fehr & Peers worked as an extension of LADOT staff to coordinate, promote, and deliver six public workshops and four presentations to community groups. Many of the resulting Vision Zero projects are now moving forward to installation and represent a tangible step toward eliminating traffic fatalities in Los Angeles.


Sacramento, CA

We have helped to create a Vision Zero Action Plan to enable the City of Sacramento to answer the “where’s and why’s” associated with severe and fatal collisions. It outlines a strategic planning framework to prioritize and implement safety enhancements that most effectively improve safety for all users. This effort is a key first step toward the aspirational goal of eliminating traffic deaths and an important acknowledgement that achieving this goal will require a fundamental shift in the day-to-day “business” of transportation in the City of Sacramento.

Our work aims to balance local context and expertise, data-driven technical analysis, and user-friendly visualizations to help the City get everyone behind its Vision Zero Action Plan, which is essential for implementation. This effort was guided by a multidisciplinary Vision Zero Task Force, and through a series of interactive stakeholder meetings we built consensus around the Action Plan and a strategic path forward for the City of Sacramento. We are currently working to incorporate public feedback and finalize the Action Plan.

As part of the data-driven Vision Zero process, we helped the City identify its top five corridors to prioritize first for safety improvements. We are now working with the City to build on the foundation of the Action Plan, identifying and designing transformative safety projects for the City to implement along the five priority corridors, as well as near schools citywide.

Sunnyvale, CA

Fehr & Peers is taking a comprehensive look at at existing transportation safety challenges in the City of Sunnyvale and proposed actions that the City can take to address those needs. Key elements of the work include collision database development, safety data analysis, High Injury Network development, collision profile development, safety countermeasures identification, project prioritization, and implementation strategy development. The team will produce a Vision Zero Plan that maps the City’s safety work for years to come.

Anchorage, AK

Fehr & Peers provided Vision Zero technical support to a team of engineers, architects and outreach specialists for the evaluation and design of bicycle and pedestrian improvements along W. 32nd Avenue, Calais Drive, and E. 33rd Avenue in the Municipality of Anchorage, Alaska. Our staff led walking/biking audits of the corridor, helped facilitate a public workshop, assisted with the development of initial alternatives, and prepared a narrative qualitatively discussing the complete streets and Vision Zero concepts behind the designs.

Brighton, CO

Fehr & Peers is partnering with the City of Brighton, CO to develop a Vision Zero & School Zone Safety Action Plan. We’re working closely with the City, a technical advisory committee, and other stakeholders to identify issues and address the community’s safety concerns. Recommendations for the action plan were made through a data-driven process, including identification of the high-injury network, a detailed crash analysis to inform effective counter-measure strategies, as well as through an online and intercept survey of residents, students and parents. In response to the community’s desires for quick-action projects early on in the process, we prioritized completion of the school zone safety analysis in order to make quick-response recommendations that could be implemented at the beginning of the next school year. See more details about Vision Zero Brighton below.



Collaborating to create resources that enable cities
to achieve their Vision Zero commitments.

Fehr & Peers contributed to the development of a critical new Vision Zero resource co-released by the Vision Zero Network and the Institute of Transportation Engineers (ITE) in November 2018, Core Elements for Vision Zero Communities. This resource helps communities set priorities, work toward tangible results in promoting safety, and benchmark their progress relative to best practices. 


Fehr & Peers project awards and presentations.

“New Tactics for Vision Zero: Tactical Urbanism and Quick Build Strategies,” ITE Annual Meeting (2018)
“Case Study: Los Angeles,” Vision Zero Advocate Conference (2018)
“Evaluation of Vision Zero Program Implementation,” TRB Annual Meeting (2018)
“Taking Meaningful Action on Vision Zero,” APA National Planning Conference (2017)
“Safe Streets Save Lives,” Vision Zero Cities (2017)
ITE Vision Zero Task Force – Steering Committee and Technical Working Group
“Vanishing Point: Vision Zero,” ITE Annual Meeting (2016)
TRB Pedestrian Committee Best Paper Award (2015)
“Pedestrian Safety Evaluation & Measurement,” TRB Annual Meeting (2015)
ITE Pedestrian and Bicycle Standing Committee Best Project Award (2015)
“Vision Zero – Make this Vital Policy Your City’s MO”, Association of Pedestrian & Bicycle Professionals Professional Development Seminar (2015)
”Vision Zero for Pedestrian Safety: New Thinking from San Francisco and New York”, Pro Walk/Pro Bike/Pro Place (2015)
“Building Better Streets through Better Data: A Panel on Innovative Approaches to Tackling Pedestrian Safety,” APA California (2015)
APA Northern California Project of Merit (2014)
Pedestrian and Bike Safety Assessments (2008): Best Program (2009), ITE Planning Council; Best Practice (2009), APA California

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