Santa Clara Countywide Bike Plan Outreach

Fehr & Peers led the comprehensive update to the Valley Transportation Authority’s 2008 Santa Clara Countywide Bicycle Plan (CBP) for 2017. The update focused on providing high-quality, low-stress bicycle facilities that attract users of all ages and abilities, and help convert existing vehicle trips to bicycle trips. We engaged a large and diverse audience during the development of the plan. The outreach included:

  • Creation of a 6-foot tall cynlidrical roving exhibit, which helped carry the messages of the update, and inform citizens how they could share their insights.
  • Social media strategy
  • Workshop planning and attendance at local community eventstext based surveys in English and Spanish, an interactive web-map (, and a roving art exhibit that advertises the project.

Once the draft countywide bicycle network is developed, Fehr & Peers will prioritize the corridors and projects along the corridors with the focus on connectivity, latent bicycle demand, level of traffic stress, community support, and corridor versatility (proximity to a variety of land uses). The prioritization includes a data driven approach to evaluating potential bicycle demand and level of traffic stress.

Fehr & Peers has also developed two white papers as part of the planning process: Bicycle Innovations which includes information on innovative bicycle treatments beyond what has been discussed in the NACTO Guide and Super Cycleways which discusses the concept of “bicycle super highways.”

To discuss your project’s visual communications needs, please contact Cullen McCormick.