RC Park: Downtown Redwood City Parking Program

RC Park is Redwood City’s new parking program that builds upon previous parking strategies for ease-of-parking and re-investment, known as the Sustainable Enterprise Fund.

Following our initial transportation analysis on what strategies should be utilized in Redwood City’s new RC Park program, we lead the brand strategy for this new program:

  • Designed program logo & brand identity
  • Designed parking map for customer education
  • Designed signage & brand placement concepts
  • Designed fact sheet for customer education
  • Wrote script for promotional video
  • Renderings of how new brand could be applied to signage