Pedestrian Safety Assessment Educational Video
The primary objectives of a Pedestrian Safety Assessment (PSA) and Bicycle Safety Assessment (BSA) are:
- To improve pedestrian and bicycle safety in a city or county
- To create safe, comfortable, accessible, welcoming environments for pedestrians and cyclists
- To enhance the walkability and economic vitality of local districts
To support public agency awareness about the benefits of PSAs for their community planning, we collaborated with the UC Berkeley Technology Transfer Program to create a promotional video. This strategy included creative concepts, interview management, motion graphics, and video production.