Fresno-Clovis Metropolitan Area Public Transportation Strategic Service Evaluation
As development occurs over the next 5 to 10 years, how do we adjust our transit system to increase ridership?
Using on-board transit counts, transit rider surveys, and system plans, the team evaluated potential areas to improve service for current riders and opportunities to expand service to attract new riders.
Fehr & Peers utilized cell phone data to identify the top 30 activity areas within the Fresno-Clovis sphere of influence area and refined the cell phone data to determine the travel patterns for the activity areas. Coordinating with others on the team, maps were created combining the transit system, activity centers, and key destination types such as schools. These maps were used create areas of potential ridership and compared with actual riders to identify future areas for transit system improvements.